Roles and missions of the marketing manager

The marketing manager is a professional in charge of communication and promotion of a company. He/she is generally responsible for implementing the marketing strategy to achieve the business objectives set by the company and reach its target customers. The roles and missions of a marketing manager are numerous and varied. These include:

  • Develop and implement the company's marketing strategy;
  • Identify target customers and their needs;
  • Research and analyze the market and competitors;
  • Develop solutions and plans to promote products and/or services;
  • Monitor and analyze results of marketing campaigns;
  • Manage budgets and resources allocated to promotion;
  • Write content for communication campaigns;
  • Manage relationships with suppliers and partners;
  • Develop and implement product launch plans;
  • Manage and track website performance;
  • Evaluate performance of communication channels;
  • Organize and participate in marketing events to promote the company and its products;
  • Ensure customer service and follow-up;
  • Be aware of market trends and innovations.

The marketing manager is a key professional for a company. Mastery of modern marketing techniques and tools is essential for success in this field. He/she must be able to work in a team and listen to the needs of the customers. Finally, having a good knowledge of digital tools is an additional asset to succeed as a marketing manager.

Salary and career development of a marketing manager

The salary of a marketing manager in France is relatively high and has been steadily increasing over the last few years. According to salary surveys, the average gross annual salary is around €36,000. However, this amount can vary according to the years of experience in the field. Here are the evolutions of the annual gross salary according to the experience for a marketing manager in France:

  • 0 to 2 years: between 32 000 and 34 000 €
  • 2 to 5 years: between 34 000 and 37 000 €.
  • 5 to 10 years: between 37 000 and 41 000 €.
  • 10 to 15 years: between 41 000 and 45 000 €.
  • More than 15 years: between 45 000 and 50 000 €.

A marketing manager can also hope for a career evolution in several professions:

  • Marketing Director
  • Digital marketing manager
  • Community Manager
  • Marketing consultant
  • Marketing project manager

Advantages and disadvantages of the marketing manager's job

  • Opportunity to work with creative advertising and campaigns.
  • Opportunities to develop new skills and utilize digital marketing platforms.
  • Good salary and benefits.
  • Good opportunity for career development and promotions.
  • Good opportunity to work as a consultant or contractor.
  • Stress and heavy responsibilities.
  • May be required to work overtime and weekends.
  • Fierce competition for marketing positions.
  • Need to adapt to changing trends and technologies.
  • Large amount of work or travel may be required.

Job offers for responsible marketing managers