Roles and missions of the marketing project manager

A marketing project manager plays an essential role in identifying and planning marketing objectives and strategies. The main roles and responsibilities of a marketing project manager are to

  • Define and prioritize marketing and sales objectives.
  • Create advertising campaigns to promote products and services.
  • Analyze market and industry data and trends.
  • Create, manage and optimize advertising and digital marketing campaigns.
  • Participate in marketing and sales presentations.
  • Oversee and manage advertising campaigns and promotions.
  • Track and analyze results of marketing efforts and sales campaigns.
  • Identify and respond to customer needs at various stages of the product life cycle.
  • Develop public relations strategies to promote products and services.
  • Collaborate with marketing, sales and technical teams.
  • Develop marketing and communications plans.
  • Write creative content for advertising campaigns.
  • Develop budget plans and revenue forecasts.
  • Supervise and manage the marketing and sales team.
  • Develop relationships with partners and clients.
  • Analyze and optimize the performance of advertising campaigns.

A marketing project manager must be able to provide strategic advice and guidance to the marketing and sales team and help achieve sales and marketing objectives. An excellent understanding of products, industries, markets and technologies is required to perform these roles. Marketing Project Managers must also be able to work under pressure and meet deadlines.

Marketing project manager salary and career development

The salary of a marketing project manager depends on many factors, including experience and location. On average, a marketing project manager earns salaries that vary between 40,000 and 50,000 euros gross per year in France. The annual gross salary progression in France per year of experience for a Marketing Project Manager is as follows

  • 0 to 2 years: between 35,000 and 40,000 euros gross per year
  • 2 to 5 years: between 40,000 and 45,000 euros gross per year
  • 5 to 10 years: between 45,000 and 50,000 euros gross per year
  • 10 to 15 years: between 50,000 and 55,000 euros gross per year
  • More than 15 years: between 55,000 and 70,000 euros gross per year

Marketing project managers can also evolve in their career towards other professions. Here are 5 possible career paths for a marketing project manager:

  • Marketing project manager
  • Creative Director
  • Brand manager
  • Consultant in marketing and communication strategies
  • Communication director.

Advantages and disadvantages of the marketing project manager job

  • Excellent career development opportunity.
  • High salary and benefits.
  • Challenging and rewarding work.
  • Wide variety of activities and projects to lead.
  • Opportunity to travel and meet interesting people.
  • Long and intense working hours.
  • Great responsibility and time pressure.
  • Need to maintain professional relationships and partnerships.
  • Great responsibility for meeting goals.
  • Need to communicate with multiple departments.

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