Roles and missions of the digital marketing manager

The digital marketing manager is an increasingly popular position. As such, it has multiple roles and missions. The first one is to develop and implement winning marketing strategies to create traffic on websites and social media as well as to increase sales. He also has to manage the marketing budget and ensure that the allocated means are used optimally. Next, the digital marketing manager is responsible for managing digital marketing campaigns, analyzing their performance and optimizing them. He is responsible for following trends and developing strategies to meet the different needs of customers. He is also responsible for training and directing social media staff, managing company presence and perception on social media, and developing relationships with influencers. He or she is also responsible for developing and tracking campaigns and customer engagement. Finally, the digital marketing manager is responsible for monitoring competitor activity and performance and updating digital marketing processes and tools to ensure the company is on the cutting edge of the latest technologies.

In short, the digital marketing manager is responsible for:

  • Developing and implementing winning marketing strategies;
  • Managing and optimizing digital marketing campaigns;
  • Training and supervision of social media teams;
  • Managing relationships with influencers;
  • Monitoring and analyzing campaign performance;
  • Monitoring competitor activity;
  • Continuous updating of digital tools and processes.

Digital Marketing Manager Salary and Career Development

Salaries for digital marketing managers are generally very attractive, and salary levels can vary depending on experience and qualifications. The most experienced digital marketers can earn up to €80,000 gross per year, depending on their skills and expertise.

Here is a list of gross annual salary evolutions in France by years of experience for a digital marketing manager:

  • 0 to 2 years: between 35.000 and 50.000 €.
  • 2 to 5 years: between 50.000 and 65.000 €.
  • 5 to 10 years: between 65.000 and 80.000 €.
  • 10 to 15 years: between 80.000 and 90.000 €.
  • More than 15 years: more than €90,000

Digital marketing managers can also find interesting career development opportunities. Here are some possible jobs:

  • Digital marketing consultant
  • Director of digital strategy
  • Digital creative director
  • Digital product manager
  • Digital sales manager

Advantages and disadvantages of being a digital marketing manager

  • Ability to run innovative campaigns and initiatives to achieve business and communication objectives.
  • There is a lot of flexibility and freedom to take innovative initiatives and decisions.
  • The opportunity to work with clients around the world and develop your network.
  • Good compensation and benefits are offered to those who achieve their goals.
  • Use of new technologies and tools to create effective campaigns.
  • Constant pressure to meet business and communication goals.
  • Marketing and technical challenges can be difficult to deal with.
  • Budgets can be limited and it can be difficult to find innovative ways to promote a brand or product.
  • Campaigns can be time consuming and labor intensive and there are not always immediate results.
  • A thorough knowledge of new technologies and analytical tools is necessary to get the most out of digital marketing campaigns.

Latest digital marketing manager jobs at impact