Roles and missions of the graphic designer

Graphic designers are professionals who design and create visual images to communicate a message. They are responsible for producing illustrations, diagrams, logos, brochures and more for clients. The main responsibility of a graphic designer is to create relevant visuals for a variety of projects, such as advertising design, book covers, magazine design, logo creation and web design. Here are some of the main roles and missions of a graphic designer:

Understand and analyze client specifications and translate them into compelling visual concepts

Using a variety of graphic techniques to develop unique and powerful visual designs

Create original designs that are both aesthetically pleasing and functional

Use graphics software to create images, logos, diagrams, etc.

Develop effective, modern web designs

Review and update graphic designs to ensure compliance with norms and standards

Work with customers to understand their requirements and objectives

Use colors, typography and other layout points to create attractive designs

Advise clients on current trends in visual design

Salary and career development

A graphic designer's salary is highly varied, and often depends on several factors such as experience, specialization and location. A graphic designer with 0 to 2 years' experience can expect an average gross annual salary of between €20,000 and €28,000. For designers with between 2 and 5 years' experience, the gross annual salary is between 25,000 and 32,000 euros. Graphic designers with 5 to 10 years' experience earn between 35,000 and 40,000 euros. Between 10 and 15 years' experience, a graphic designer can expect an annual salary of between 40,000 and 45,000 euros, and for those with over 15 years' experience this can rise to 50,000 euros. There are many career development prospects for graphic designers.

Here are 5 possible professions:

Visual content editor ;

Art director ;

Interface designer;

Multimedia project manager;

Visual content design and production manager.

Advantages and disadvantages of graphic design


Creativity: graphic design lets you express your creativity in many ways, working with colors, textures, shapes and images to create unique designs.

Pleasure: when you work with graphics, you can feel satisfied and committed to your work.

Competitive pay: graphic designers can be very well compensated for their services.

Flexibility: graphic designers can work part-time or full-time, depending on their preferences.

Skills development: graphic design allows you to develop new skills using computer programs such as Photoshop, Illustrator and InDesign.


High competition: there can be strong competition between graphic designers, and it can be difficult to get noticed and get clients.

Stress: working under pressure and to tight deadlines can be very stressful for graphic designers.

Lack of recognition: graphic design can be under-recognized and under-appreciated in some circles.

Technical requirements: a graphic designer needs to be both creative and technical, and at ease with several computer programs.

Travel: graphic designers may have to travel to meet clients or attend meetings.

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