Roles and tasks of the product manager
Product Managers are professionals who are vital to the success of any company. They are responsible for developing and managing innovative products and services that meet customers' needs. Here are some of the main roles and tasks of a product manager:
Developing a product vision and strategy: product managers define the vision and direction of the products and services they manage.
Draw up a marketing plan: they develop marketing plans to promote their product and achieve their commercial objectives.
Evaluate and monitor the competition: they monitor the competition and check whether their products are competitive on the market.
Manage budgets and deadlines: they are responsible for the efficient use of financial resources and meeting deadlines.
Oversee product design and development: they are responsible for the quality and relevance of products.
Analyse product performance: they must evaluate and measure the performance of the products and services they manage.
Interact with development and marketing teams: they must work closely with development and marketing teams to achieve objectives.
In short, Product Managers are important professionals who have to manage many key aspects of the business. They are responsible for the design, development and promotion of the company's products and services.
Salary and career development of product managers
The salary of a product manager varies widely and depends on a number of factors, including experience, the size of the company, the type of product handled and other factors. In France, average gross annual salaries for product managers generally vary according to years of experience:
0 to 2 years: between €40,000 and €50,000 gross per annum ;
2 to 5 years: between €50,000 and €60,000 gross per annum;
5 to 10 years: between €60,000 and €80,000 gross per annum;
10 to 15 years: between €80,000 and €120,000 gross per annum;
Over 15 years: between 120,000 and 150,000 euros gross per annum.
Product managers can also aim for jobs with career development prospects, such as :
Marketing Director ;
Strategy Director
Creative Director
Sales Director
Human Resources Director.