Roles and missions of the Product Manager
A Product Manager is a product specialist who manages the development and launch of products. Their role and tasks are varied:
Defining product positioning and features: this includes developing product and positioning strategies for the product, determining features, defining specifications and looking for product opportunities.
Designing and managing the product roadmap: this involves developing the next versions of the product and managing the schedule to ensure deadlines are met.
Product life management: this includes managing production and distribution, maintaining inventories and tracking product costs.
Product performance evaluation: the Product Manager must monitor the product's performance in terms of sales and user satisfaction.
Product communication: the Product Manager is involved in developing the communication strategy and promotional activities for the product.
Partnership and partner management: this includes researching and managing relationships with partners and suppliers.
Risk management: the Product Manager is responsible for identifying and managing the risks associated with the use and development of the product.
Product team management: the Product Manager is responsible for managing the members of the product team and organising tasks.
Salary and career development
The salary of a Product Manager is one of the most attractive on the market. In France, it is between €30,000 and €50,000 gross per annum for a beginner. The gross annual salary increases with years of experience as follows:
0 to 2 years: between €30,000 and €45,000
2 to 5 years: between €40,000 and €50,000
5 to 10 years: between €45,000 and €60,000
10 to 15 years: between €55,000 and €70,000
More than 15 years: between 65,000 and 80,000 euros
A product manager can move into a number of different professions, depending on his or her skills and experience. Here is a list of possible careers:
Product manager
Project manager
Development manager
Marketing manager
Brand manager