Roles and missions of the Digital Product Manager
Digital Product Managers are responsible for the design, implementation and delivery of digital products. They are responsible for understanding and exploiting market trends and customer needs to develop profitable, high value-added products. Here are some of their key duties and responsibilities:
- Develop product strategies to meet business and corporate objectives.
- Identify and analyze market opportunities and consumer needs to develop innovative and profitable products.
- Design and implement product launch, promotion and marketing plans.
- Establish partnerships with suppliers and retailers to promote and distribute products.
- Develop and update a product budget and establish KPIs to measure performance.
- Work closely with development, marketing, sales and support teams to ensure the product meets market requirements and expectations.
- Regularly analyze product performance and the effectiveness of marketing strategies, and take corrective action where necessary.
- Identify opportunities for product innovation and development.
- Participate in marketing and communication projects to develop product awareness and demand.
- Monitor competitors and their products and services.
- Attend sales and marketing meetings and present products to customers.
Digital product manager salary and career development
The salary of a Digital Product Manager varies according to experience and skills. According to a recent study by Mercer, the average gross annual salary for a Digital Product Manager in France is between 40 and 80 k€. Here are a few trends in the gross annual salary of a Digital Product Manager:
- 0 to 2 years' experience: between 40 and 45 k€.
- 2 to 5 years' experience: between 45 and 55 k€.
- 5 to 10 years' experience: €55 to 62 k
- 10 to 15 years' experience: between 62 and 75 k€.
- Over 15 years' experience: between 75 and 80 k€.
A Digital Product Manager can also consider a career move to other professions. Here is a non-exhaustive list of these professions:
- Digital marketing and e-commerce manager
- Web and UX project manager
- Digital strategy manager
- Digital creation and communication manager
- Web data and analysis manager
