Roles and missions of the Growth Manager
The Growth Manager is a management position whose aim is to measure and stimulate business growth. This person is responsible for identifying and implementing programmes and initiatives to optimise conversion rates, improve consumer engagement and maximise return on marketing investment. The responsibilities and tasks of a Growth Manager are as follows:
- Developing and executing short- and long-term growth strategies: the Growth Manager will analyse data to identify new opportunities and create strategies to stimulate growth and improve performance.
- Plan and manage marketing campaigns: the Growth Manager will design and deploy marketing campaigns to increase traffic and conversions.
- Monitor the effectiveness of marketing efforts: the Growth Manager will monitor campaign performance and analyse data to monitor and improve the effectiveness of marketing efforts.
- Manage relationships with customers and partners: the Growth Manager will build relationships with customers and partners and contribute to the continuous improvement of products and services.
- Creating and monitoring performance indicators: the Growth Manager will develop and monitor performance indicators to assess the effectiveness of growth efforts.
- Examine business trends and technologies: the Growth Manager needs to keep abreast of the latest business trends and technologies so as to be able to exploit all opportunities.
- Manage the marketing budget: the Growth Manager must manage the marketing budget and ensure that investments are profitable.
The Growth Manager occupies a key position in an organisation and must have a good understanding of growth techniques and strategies and an excellent knowledge of data and analytical tools.
Salary and career development of a Growth Manager
The salary of a Growth Manager varies according to their experience and the company they work for. In general, a Growth Manager can expect a gross annual salary of between €36,500 and €60,000, depending on their years of experience. Here's an overview of gross annual salaries in France by years of experience:
- 0 to 2 years: €36,500 to €48,500
- 2 to 5 years: €48,500 to €54,500
- 5 to 10 years: €54,500 to €60,000
- 10 to 15 years: €60,000 to €72,000
- More than 15 years: €72,000 to €90,000
There are many career prospects for a Growth Manager. Here is a list of 5 possible careers:
- Product manager
- Software engineer
- Data Scientist
- Marketing analyst
- Business development manager.
