Roles and tasks of the Sponsorship Officer
Sponsorship is the process whereby a company commits resources to a cause or organisation. The Sponsorship Officer is responsible for identifying and selecting sponsorship opportunities, and for evaluating and implementing partnerships. They play a key role in implementing the company's sponsorship strategies and manage the entire sponsorship process. The main tasks and duties of a sponsorship officer are as follows:
- Identifying and evaluating sponsorship opportunities;
- Participate in research activities and the preparation of sponsorship presentations and proposals;
- Prepare reports on sponsorship performance and activities;
- Establish partnerships with non-profit organisations;
- Monitoring sponsorship projects and providing support to beneficiary organisations;
- Analysing the impact and tax benefits of sponsorship partnerships;
- Communicating with the media and stakeholders to promote philanthropy;
- Work closely with the legal, marketing and HR departments to ensure compliance with the legal framework and regulations;
- Manage the company's social networks and organise events to promote philanthropy.
The Sponsorship Officer therefore plays a key role in the sponsorship process and implementation, implementing strategies and monitoring sponsorship projects. In addition, they are responsible for communicating and promoting sponsorship activities and ensuring that rules and regulations are complied with so that companies can obtain the support they need.
Salary and career development of a sponsorship officer
The sponsorship officer is a demanding job, requiring great rigour and excellent interpersonal skills. They are responsible for researching and selecting charities for funding, negotiating sponsorship contracts and managing their implementation. Their salary depends on their experience and varies according to the region in which they work. On average, a sponsorship officer can earn between €25,000 and €50,000 gross per year. Changes in gross annual salary in France per year of experience for a sponsorship officer :
- 0 to 2 years: from €25,000 to €35,000 gross per year
- 2 to 5 years: from €35,000 to €45,000 gross per year
- 5 to 10 years: €45,000 to €55,000 gross per year
- 10 to 15 years: €55,000 to €65,000 gross per year
- More than 15 years: €65,000 or more per year
In terms of career development, a sponsorship officer can specialise in a number of areas, such as project management, marketing, communications, fundraising and finance. They may also move on to management positions such as sponsorship director, managing director and head of corporate relations.
