Roles and missions of the Awareness Manager

The Awareness Manager plays a key role in communication and public mobilization. He/she is in charge of developing information and awareness-raising projects for the public and the private and public players involved. He or she must therefore be up to the challenge of the subject at hand. Here's an overview of the Awareness Manager's main roles and missions:

Analyze target audiences and take stock of issues;

Design awareness-raising strategies and deliver content tailored to target audiences;

Plan and implement communication and awareness-raising campaigns;

Collaborate with the various players involved in sustainable development and ecological transition (administrations, associations, companies);

Develop training programs for different audiences;

Develop original and innovative awareness-raising and communication tools (websites, social networks, videos, etc.);

Develop tools to measure the impact of awareness-raising initiatives;

Participate in trade shows and events related to sustainable development and ecological transition issues;

Lead workshops and seminars on sustainable development and ecological transition issues;

Analyze and monitor new trends, new tools and new communication and awareness-raising methods;

Set up processes for monitoring and reporting on communication and awareness-raising initiatives.

The Awareness Manager is therefore a major player in communicating and mobilizing audiences around the challenges of sustainable development and ecological transition. He/she must be able to understand the issues at stake and design awareness and communication strategies tailored to each of the audiences concerned.

Salary and career development of an awareness manager

. An Awareness Manager is a position that directly influences consumer habits and behavior in terms of consumption and environmental protection. Gross annual salary varies according to years of experience:

0 to 2 years: between €30,000 and €37,000

2 to 5 years: between €38,000 and €45,000

5 to 10 years: between €45,000 and €55,000

10 to 15 years: between €55,000 and €65,000

More than 15 years: over €65,000

The Public Awareness Manager may move on to a number of other professions, such as :

Public Relations Manager ;

Communications Manager ;

Marketing Manager ;

Project Manager ;

Sustainable Development Officer.

Advantages and disadvantages of Responsable sensibilisation


An excellent opportunity to raise awareness of the company or organization's services and products through outreach programs.

Excellent salary and benefits.

Develop communication, marketing and management skills.

Make a significant and positive contribution to the community.

Great personal and professional satisfaction.


Constant stress and pressure to develop effective outreach plans and strategies.

May conflict with other departments in the organization.

Constant need to keep abreast of trends and new technologies to remain competitive.

Little time to enjoy the benefits and rewards of the job.

Difficult to maintain work-life balance.

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