Job sheet

social media director: job, tasks and salary

Roles and tasks of the social media director

The role of the social media director is to manage the company's social media presence and participation strategy. The main responsibilities and tasks of a social media manager include :

  • Planning and developing social media strategies: the social media director develops action plans to promote products and services, attract more audiences and increase social media participation.
  • Performance analysis: the Social Media Manager monitors and analyses the success of social media campaigns and marketing efforts.
  • Content creation and management: the social media manager is responsible for creating and managing content for social media, including video content, images and text.
  • Community management: the social media manager manages and supervises the social media community, responds to comments and complaints, and develops relationships with influencers.
  • Research and competitive intelligence: the social media manager analyses competitors' strategies and social media trends to identify new marketing and content opportunities.
  • Employee training and development: the social media manager develops and organises training for employees so that they can effectively manage their own social media accounts.
  • Budget development and management: the social media manager is responsible for managing the budgets and costs associated with social media campaigns and marketing.
    In short, the social media manager plays a key role in promoting and managing social media strategies. He/she is responsible for ensuring that the company's objectives are achieved through development.

Salary and career development of social media directors

Social media directors earn an annual salary that varies according to their experience. Here is a breakdown of the gross annual salary in France for a social media director by year of experience:

  • 0 to 2 years: from €40,000 to €55,000
  • 2 to 5 years: from €50,000 to €65,000
  • 5 to 10 years: from €60,000 to €75,000
  • 10 to 15 years: from €70,000 to €95,000
  • Over 15 years: from €90,000 to €120,000

Social media managers can move into a variety of professions. Here are 5 possible career paths for a social media director:

  • Digital marketing manager
  • Social media analyst
  • Product manager
  • Digital consultant
  • Editor-in-chief

Advantages and disadvantages of the job of social media director

Advantages

Excellent visibility on social platforms and the opportunity to directly influence customers' perception of a company's products and services.

Create links between a company and its customers and strengthen the relationship between the two parties.

Create innovative and engaging marketing campaigns to reach a wider audience.

An excellent opportunity for professional and personal development.

A chance to work with creative and dynamic teams.

Disadvantages

Maintaining data security standards and policies on social platforms.

Additional working hours may be required to deal with urgent requests.

Keeping up to date with new technologies and social trends.

Social platforms are constantly evolving, which means the social media manager needs to adapt quickly.

Social networks can be very demanding and involve a lot of pressure to deliver short-term results.

The latest job offers for social media director recruiters