Roles and missions of the Advocacy Officer
The awareness manager is responsible for promoting the organization's programs and policies. He/she is generally responsible for implementing awareness-raising strategies and plans, and communicating with stakeholders to encourage the adoption of policies and programs. The main roles and missions of the awareness manager are as follows:
Design and implement awareness-raising plans, targeting target groups and developing messages that encourage the adoption of programs and policies.
Facilitate workshops and awareness sessions, presenting programs and policies and promoting their advantages and benefits.
Design and write promotional articles, advertisements and outreach materials for media and social media.
Participate in meetings and conferences to promote programs and policies and answer questions from stakeholders.
Organize events to promote programs and policies and raise public awareness.
Establish and maintain relationships with the media to promote programs and policies and disseminate promotional messages.
Develop and implement capacity development plans and related training programs.
Analyze data and trends to improve awareness and capacity-building plans.
Develop strategies to encourage engagement and participation of target communities.
Monitor progress and results of outreach plans and report results to program managers.
The Outreach Officer plays an important role in helping organizations take their policies and programs to a wider audience, and in ensuring that programs are in fact adopted and implemented.
Salary and career development of an awareness officer
The average gross annual salary for an Awareness Officer in France is around €28,000. Although this salary is relatively stable, salary progression varies according to professional experience. Here's a list of gross annual salary evolutions according to experience:
0 to 2 years: between €22,000 and €24,000
2 to 5 years: between €24,000 and €31,000
5 to 10 years: between €31,000 and €37,000
10 to 15 years: between €37,000 and €45,000
Over 15 years: over €45,000
The job of Awareness Manager can be an interesting career path for professionals who want to progress in their career. Here are some of the possible careers to explore following a successful experience as an Awareness Officer :
Director of awareness campaigns
Communications Director
Project manager
Communications manager
Social media analyst.