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Job Summary

The DGM – Sales is responsible for leading nationwide sales operations, driving revenue growth, expanding market share, managing distributor networks, and developing strategic sales plans for food products. The role oversees sales teams, key accounts, channel development, and trade marketing activities to achieve business targets and profitability.

Key Responsibilities

Sales Strategy & Business Growth

Develop and execute annual sales strategies and business plans.
Achieve monthly, quarterly, and yearly sales targets.
Identify new market opportunities and expand distribution coverage.
Monitor competitor activities, pricing, and market trends.
Increase market share and product visibility across all channels.

Team Leadership

Lead, train, motivate, and monitor regional sales teams.
Set KPIs and evaluate team performance regularly.
Conduct coaching sessions and develop future sales leaders.
Coordinate with Area Managers, Regional Managers, and distributors.

Distribution & Channel Management

Manage distributors, wholesalers, modern trade, and retail channels.
Develop strong relationships with key customers and business partners.
Ensure product availability and smooth supply chain coordination.
Expand dealer and distributor networks in new territories.

Trade Marketing & Promotions

Plan promotional campaigns and sales activation programs.
Coordinate with marketing teams for product launches and branding activities.
Monitor ROI of trade promotions and sales campaigns.

Financial & Reporting

Prepare sales forecasts, budgets, and performance reports.
Analyze sales data and recommend improvement strategies.
Control sales expenses and maximize profitability.
Present weekly/monthly sales reports to management.

Customer Relationship Management

Maintain strong relationships with key accounts and modern trade partners.
Resolve customer complaints and ensure high service standards.
Negotiate contracts, pricing, and business agreements.

Profile

Requirements

Education

Bachelor’s Degree in Marketing, Business Administration, or related field.
MBA in Sales & Marketing is preferred.

Experience

8–15 years of experience in FMCG/Food sales.
Minimum 5 years in managerial or senior sales leadership role.
Strong experience in distributor management and nationwide sales operations.

Skills

Strong leadership and people management
Sales forecasting and strategic planning
Negotiation and communication skills
Market analysis and business development
Problem-solving and decision-making
Proficiency in Microsoft Excel and reporting systems

Preferred Background

Experience in snacks, beverages, dairy, frozen food, or consumer food products.
Strong network within FMCG distribution channels.

Angkor Green

Since the first year, Angkor Green becomes one of the top three leaders in foliar fertilizer in Cambodia.

Website
Unknown
Between 250 and 2000 employees
Others

Angkor Green did not yet communicate its impact measurement.

This structure did not communicate to us the labels or certifications that it was able to obtain.

Angkor Green

Since the first year, Angkor Green becomes one of the top three leaders in foliar fertilizer in Cambodia.

Website
Unknown
Between 250 and 2000 employees
Others

Angkor Green did not yet communicate its impact measurement.

This structure did not communicate to us the labels or certifications that it was able to obtain.

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