Entrepreneurship in the territories: is it the right time?
The key responsibilities of the position include:
- Designing and writing creative, imaginative, and cost-effective marketing strategies for APCOM’s products, including events, trainings, consultancies, reports, and more
- Ensuring that marketing strategies and plans are implemented on time and within budget
- Managing and supervising APCOM’s Marketing and Communications Unit, including its staff
- Securing sponsorships for APCOM’s flagship events, such as the HERO Awards Gala, LGBTQI Biz Forum, APCOM Community Summit, TestBKK, and Thailand Pride Festival
- Developing additional income avenues for the organisation through resource mobilisation campaigns and merchandise
- Creating compelling stories around APCOM’s brand, work, and impact to support marketing and fundraising efforts
- Collaborating with programme staff to ensure timely and appropriate inputs for marketing and communications efforts
- Using research and data analysis to inform strategies, set indicators for success, and guide decision-making
- Evaluating marketing and communications strategies and activities, and submitting timely performance reports to the Executive Director and management team
- Acting as a media and PR lead alongside the Executive Director, providing strategic direction and leadership on media relations and PR activities
- Writing and proofreading content for various platforms, including online channels, press releases, magazines, brochures, and leaflets
- Organising and attending events such as conferences, seminars, receptions, and exhibitions, and representing the organisation when needed
- Identifying opportunities to help the marketing and communications team learn and grow
- Liaising and networking with a wide range of stakeholders, including community organisations, activists, donors, sponsors, and allies
- Performing other tasks and responsibilities as assigned by the Executive Director or management
