Entrepreneurship in the territories: is it the right time?
Job Responsibilities
- To help develop and implement an impactful communications strategy to amplify the Group’s corporate brand and customer values as well as a market positioning
- To help develop, guide and manage the Group’s PR / media relations profile in line with our brand image and positioning:
- Develop and drive PR / media relations programmes to build awareness the Group’s corporate image and capabilities across different business divisions;
- Provide guidance and advice to the marketing communications team to develop impact messaging to enhance competitive share of voice, including but not limited to media engagement programmes, press interviews and events, media awards and sponsorships as opportunities arise;
- Provide advice and guidance to Group subsidiaries as necessary on their media relations strategy to build positive brand presence, and to ensure alignment of best practices and corporate messaging at the Group level.
- Cultivate and maintain strategic relations with local and/or regional media, KOLs and other key stakeholders to drive positive media presence.
- To build and manage the Group’s Linked In profile to enhance its employer brand image.
- To lead in the development of communications tools which may include, but are not limited to, customer communications, press releases, corporate pitchbooks and videos, management scripts, and/or other communications materials in both traditional and digital spectrums
- To manage and direct the team’s resources to drive best practices in and communications of the Group’s ESG strategy and disclosures to improve internal and external stakeholder engagement:
- Manage and coordinate the Group’s ESG and CSR strategy implementation and improve stakeholder communications impact, with audiences ranging from the media, beneficiaries and staff at one end, to management, shareholders and directors at the other end of the spectrum
- Oversee coordination of reports and updates to the Board and the Group’s ESG committee meeting
- Oversee coordination in the preparation of the annual ESG Reports in full compliance with regulatory disclosure needs
- To drive and manage the Group’s CSR and corporate volunteering strategy implementation to create positive social impact
- To identify and implement corporate sponsorships that amplify the Group’s brand image and stakeholder reach in its key markets
- To manage the Group’s media monitoring reporting to senior management and key internal stakeholders
- To manage, track and ensure responsible and effective use of allocated resources and budgets for all assigned communications initiatives
- To manage and coach team of direct reports in the timely and quality execution of marketing and communications programmes and initiatives
