Job responsibilities:
- Write and optimize engaging blog posts, articles, and web content on carbon markets, ESG, and sustainability topics.
- Conduct keyword research and implement SEO strategies to enhance the discoverability of content.
- Stay informed about updates in carbon market policies, climate regulations, and ESG trends to create accurate and timely content.
- Collaborate with the marketing team to align content with CarbonEthics’ goals and campaign objectives.
- Monitor content performance using analytics tools and suggest improvements to increase reach and engagement.