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Position Objective
The Communications Specialist is responsible for developing and implementing strategic communications plans and producing effective communications output in support of the organization's campaigns and program priorities, under the supervision of the Campaigns & Communications Program Head.The position combines strategic communications planning, content development, media relations, digital communications, and brand stewardship. The specialist is expected to exercise initiative and sound editorial judgment, identify communications opportunities and risks, and work closely with the Campaigns and relevant teams to ensure that communications activities are timely, audience-focused, evidence-based, and aligned with the organization's strategic direction, campaign objectives, and institutional identity.
Scope of Work and Key Responsibilities
A. Strategic Communications and Campaign Support
- Develop and implement communications strategies, plans, editorial calendars, and messaging frameworks for campaigns and initiatives, in close collaboration with and under the supervision of the Campaigns & Communications Program Head.
- Translate campaign objectives, research findings, and policy positions into compelling narratives, key messages, and audience-specific communications.
- Coordinate with campaign and program teams to identify communications opportunities, anticipate emerging issues, and integrate communications into campaign planning and implementation.
- Provide advice on messaging and public positioning to strengthen organizational visibility and advocacy influence, ensuring alignment with organizational priorities.
B. Content Development, Media Relations, and Public Engagement
- Write, edit, and oversee communications materials, including press releases, op-eds, newsletters, web articles, social media content, advocacy materials, and briefing documents.
- Translate technical research and policy analysis into clear, compelling, and audience-appropriate content.
- Manage media relations by pitching stories, responding to inquiries, building journalist networks, and coordinating interviews, press conferences, and spokesperson briefings.
- Manage the organization's digital platforms and content to strengthen audience engagement and advance campaign objectives.
- Monitor media coverage and online discourse to identify communications opportunities, emerging narratives, misinformation, and reputational risks.
- Support stakeholder engagement, joint communications initiatives, partner workshops, and capacity-building activities as assigned
C. Brand Management, Reputation Protection, and Crisis Communications
- Protect and strengthen the organization's brand identity, credibility, and reputation across all communications.
- Maintain brand guidelines, messaging standards, and editorial protocols to ensure consistency across platforms and materials.
- Review communications for accuracy, alignment with organizational values, and potential reputational risks; escalate sensitive issues to the Head of Campaigns.
- Support crisis and issues communications, including risk assessment, response preparation, and coordination, under the guidance of the Head of Campaigns.
- Ensure or assist in ensuring that external partnerships and joint communications reflect the organization's mandate, values, and strategic interests.
D. Communications Monitoring, Evaluation, and Reporting
- Develop and maintain a communications monitoring and evaluation framework aligned with organizational priorities and campaign objectives, in consultation with the Head of Campaigns.
- Track media coverage, message uptake, digital engagement, website performance, audience growth, and other relevant indicators of communications effectiveness.
- Prepare regular monitoring updates and reports, highlighting performance, emerging narratives, lessons learned, and recommended actions.
- Analyze performance data and audience feedback to inform improvements in messaging, content, and communications strategies.
- Maintain or oversee the maintenance of an organized repository of communications materials, campaign assets, media coverage, and performance reports.
- Contribute to annual communications planning, budgeting, and resource allocation, and undertake other related responsibilities as assigned by the Head of Campaigns.
E. Other relevant responsibilities as delegated by the Campaigns & Communications Head or the Executive Director.
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