Field Marketing and Campaign Manager - Indianapolis

Long-term contract
Localisation Indianapolis, United States
Partial remote possible
6 yrs of exp.
Posted on 05-15-2024

Corteva Agriscience

Corteva Agriscience combines industry-leading innovations, high-touch customer engagement and operational execution to profitably deliver solutions for the world's most pressing agriculture challenges

More information
  • Website
  • Unknown
  • Between 250 and 2000 employees
  • Others
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Role Descriptions

  • Responsible for orchestration of Demand Generation activities (End to End – Value demonstration design & execution, Return on Investment, farmer customer/retailer activities, measuring success through KPI, etc.) & field force training at regular intervals.
  • Accountable for delivering the desired On The Retailer (OTR) for various Crop Protection/Seed brands.
  • Making sure for close coordination with the Category lead, Demand Generation, sales & field science teams ensuring that the Crop Protection/Seed portfolio value proposition is properly demonstrated and communicated to customers.

Key Responsibilities

  • Develop demand generation blueprint working with marketing, Sales, Demand Generations & field science teams.
  • Closely track the OTR (product movement from Authorized Outlets to Retailers) of various brands as a real measure of success and make the necessary adjustments in DG activities as deemed necessary to achieve On The Retailers (OTR) goals.
  • Closely working with retailers, Big Land Owners (BLO), and key farmer networks to continuously bring the outside-in
  • Develop, track, and audit value proposition communication to customer and value chain in a way to best resonate with customers/value chain.
  • Conduct field force training at regular intervals
Profile

Qualifications

  • Bachelor’s Degree preferably in Agriculture
  • Minimum 6-8 years’ Sales/Marketing experience in the Agriculture Industry preferably in the Crop Protection business
  • Hands-on experience in leading the execution of product field demonstration and demand generation plans
  • Hands-on Experience in launching & growing shares of Seed &/or Crop Protection products with necessary proof points.
  • Hands-on experience in directly managing Channel partners/AOs/Retailers with necessary proof points.

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