Entrepreneurship in the territories: is it the right time?
Role Descriptions
- Responsible for orchestration of Demand Generation activities (End to End – Value demonstration design & execution, Return on Investment, farmer customer/retailer activities, measuring success through KPI, etc.) & field force training at regular intervals.
- Accountable for delivering the desired On The Retailer (OTR) for various Crop Protection/Seed brands.
- Making sure for close coordination with the Category lead, Demand Generation, sales & field science teams ensuring that the Crop Protection/Seed portfolio value proposition is properly demonstrated and communicated to customers.
Key Responsibilities
- Develop demand generation blueprint working with marketing, Sales, Demand Generations & field science teams.
- Closely track the OTR (product movement from Authorized Outlets to Retailers) of various brands as a real measure of success and make the necessary adjustments in DG activities as deemed necessary to achieve On The Retailers (OTR) goals.
- Closely working with retailers, Big Land Owners (BLO), and key farmer networks to continuously bring the outside-in
- Develop, track, and audit value proposition communication to customer and value chain in a way to best resonate with customers/value chain.
- Conduct field force training at regular intervals
