Entrepreneurship in the territories: is it the right time?
About The Role
We are looking for a passionate Social Media & Community Engagement Specialist to lead our efforts in fostering a vibrant and engaged online community. This role focuses on managing our social media presence, with a particular emphasis on growing and nurturing our Dat Bikers Group on Facebook and other platforms. You’ll be instrumental in creating authentic connections with users, driving engagement.
Responsibilities
Community Engagement
- Develop and execute a community engagement plan to grow active and loyal members in Dat Bikers Group and other online platforms.
- Foster discussions, respond to inquiries, and encourage member participation to create a positive, engaging environment.
Social Media Management
- Manage social media content and activities across relevant platforms, ensuring alignment with brand voice and strategy.
- Collaborate with the Content Lead to create, curate, and post engaging content tailored to community interests.
- Identify opportunities to leverage user-generated content (UGC) to promote brand stories.
Seeding & Campaign Activation
- Seed compelling content into the group to spark organic conversations and encourage sharing.
- Support marketing campaigns and events by integrating them into the community's conversations, ensuring members feel involved and valued.
Customer Insights & Support Collaboration
- Monitor group discussions to identify customer pain points, trends, and feedback, and relay these insights to the Product and Customer Service teams.
- Collaborate with internal teams to ensure users' questions and concerns are addressed promptly and effectively.
Moderation & Sentiment Management
- Oversee and moderate member posts, comments, and group dynamics to maintain a positive, safe, and respectful environment.
- Monitor group sentiment and provide insights to improve community experience and engagement.
Performance Analysis
- Track and analyse key metrics such as member growth, engagement rates, and sentiment.
- Prepare regular reports with actionable insights to refine strategies and improve performance.
