Entrepreneurship in the territories: is it the right time?
We are currently looking for Branding and Marketing Manager that will drive Edufarmers’ marketing efforts to elevate the organization's brand, broaden its outreach, and achieve its mission objectives. This senior role requires strategic oversight of both Above The Line (ATL) and Below The Line (BTL) marketing initiatives, with a strong emphasis on ATL expertise to expand brand visibility and engagement. As the team lead, you will mentor and guide a team of junior associates skilled in BTL marketing, fostering professional growth and operational effectiveness. This role demands creativity, adaptability, and strong communication skills.
General information
Job Title : Branding and Marketing Manager
Type of work : 1 year contract, can be extended/permanent based on performance
Work Location : Jakarta, Indonesia
Function : Branding and Marketing
Seniority Level : Manager / Senior Manager
Responsible to : Vice President of Partnership
Key Responsibilities
Strategic Leadership and Brand Development
- Develop and implement a comprehensive marketing strategy that aligns with Edufarmers’ mission and goals in agriculture and stunting reduction. This includes market research, analysis, and setting specific marketing goals.
- Lead brand management efforts, ensuring consistent and impactful messaging across all channels.
- Drive ATL campaigns to increase brand awareness and reach a broad audience, utilizing channels such as digital ads and influencer partnerships.
- Integrate BTL marketing strategies, focusing on direct engagement, event marketing, and personalized outreach to deepen community impact.
Campaign Planning and Execution
- Oversee the end-to-end planning, execution, and optimization of ATL marketing campaigns, working with external agencies and media partners as needed.
- Design and implement digital marketing strategy and campaigns across social media, search engines, email marketing, and other platforms, leveraging data-driven insights for maximum engagement.
- Supervise the production of creative content, including video, print, and digital media, to support both ATL and BTL efforts.
Event Planning and Management
- Lead the planning, organization, and execution of major foundation events, including the Agrinnovation Conference, an annual conference on agriculture technology and other public-facing initiatives.
- Work closely with event organizers (EOs), vendors, and venue partners to ensure successful logistics, programming, and execution.
- Develop and manage event budgets, allocating resources effectively and ensuring financial oversight.
- Establish and track KPIs for events, analyzing performance to drive future improvements and meet attendance and engagement goals.
Team Development and Collaboration
- Mentor and develop a junior marketing team, providing training and guidance to enhance their BTL marketing capabilities. Set objectives, review performance, and foster a productive and positive work environment.
- Collaborate cross-functionally with program managers, communications, and fundraising teams to ensure cohesive and strategic marketing efforts.
- Serve as the main point of contact with external partners, including media agencies, creative vendors, and influencers.
Budget Management and Performance Analysis
- Manage the marketing budget, allocating resources effectively to maximize return on investment for both ATL and BTL campaigns.
- Track and analyze campaign performance using key performance indicators (KPIs) and metrics, adjusting strategies as necessary to optimize results.
- Prepare regular reports on marketing performance, providing insights to the leadership team on brand growth, engagement, and impact.
