Regional Marketing & Communications - Kuala Lumpur

Long-term contract
Localisation Kuala Lumpur, Malaysia
No remote
From 0 yrs of exp.
Posted on 11-03-2024

ERM

Together with the world’s leading organizations, we are shaping a more sustainable future.

More information
  • Website
  • Unknown
  • Between 50 and 250 employees
  • Others
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Event Management:

  • Collaborate with internal stakeholders to identify key events, conferences, webinars, and trade shows that align with business objectives in Southeast Asia.
  • Manage the end-to-end execution of events, ensuring smooth operations, brand representation, and customer engagement.
  • Assist in the planning and execution of marketing initiatives around events, including virtual and physical events with the goal of maximizing engagement.
  • Work closely with the design team to develop promotional content and materials such as event invites, landing pages, brochures, and digital banners in support of event communications.
  • Partner with sales and business development teams to ensure that event marketing efforts align with lead generation and pipeline goals.

Digital Marketing:

  • Develop and execute digital marketing and social media (plan, create, schedule) campaigns, with a focus on LinkedIn
  • Lead the creation, implementation, and optimization of email marketing campaigns using Salesforce Marketing Cloud and/or similar platforms.
  • Monitor email performance metrics such as open rates, click-through rates, and conversions, and continuously optimize campaigns.
  • Manage website content updates including landing pages and blog content.

Content Creation & Management:

  • Develop high-quality marketing collateral, including brochures, newsletters, presentations, and social media content.
  • Work closely with cross-functional teams to align messaging with overall marketing goals and company objectives.
  • Manage content calendars and ensure timely delivery of all communications materials.
Profile

Qualifications:

  • Bachelor’s degree in marketing, Communications, or a related field.
  • 3 – 5 years related experience in a regional marketing role with a B2B organization.
  • Proven experience in digital marketing, including social media and email marketing.
  • Prior experience with email marketing platforms.

Preferred Skills:

  • Strong understanding of digital marketing trends and best practices.
  • Strong copywriting and content creation skills, with attention to detail.
  • Ability to work independently and collaboratively with cross-functional teams.
  • Excellent organizational skills with the ability to manage multiple projects simultaneously.

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