Entrepreneurship in the territories: is it the right time?
SUMMARY
A Marketing Staff will focus on leading the company’s digital presence by strategizing, collaborating, creating, executing, and optimizing social media campaigns that effectively communicate the company’s mission and innovation in bioplastics.
RESPONSIBILITIES
Strategy
- Strategic content direction
- Campaign calendar and coordination
- Content creation
- Partnership and community management
- Reputation building
- Leadership and cross-departmental collaboration
- Performance analytics and optimization
Tactical
- Develop and implement a comprehensive social media strategy
- Manage a content calendar to ensure consistent posting and brand storytelling
- Collaborate with R&D, Sales, Marketing, and Government Relations departments to align messaging across channels
- Collaborate with external parties such as, but not limited to, agencies, vendors, partners, KOL, communities, NGOs, etc
- Engage actively with followers, customers, and stakeholders
- Create engaging visuals, videos, and written posts
- Generate monthly reports and provide actionable insights to improve strategy
- Manage and optimize advertising campaigns for lead generation and awareness
- Foster a creative, collaborative, and data-driven culture within the marketing team
