Key Responsibilities:
1. To increase public and stakeholder awareness of sustainable tourism and their benefits; Swiss tourism model and its relevant lessons for Vietnam and the implementation of ST4SD project.
2. To timely communicate and update the implementation progress of the project and its individual 3 components.
3. To document the project lessons learns and capitalization.
Key Tasks:
• Develop and implement a communication plan that promotes sustainable tourism in line with the core focus of 3 project components.
• Create and manage content (articles, press releases, reports, case studies) highlighting the sustainable tourism concepts and approaches; Swiss sustainable tourism models and their relevance to Vietnam, in consultation with the component managers, team leaders and partners;
• Communicate the project activities and results through news and images provided by project staff or by directly participating in activities;
• Update new target audiences for the project and select the most appropriate processes, mechanisms, and media for reaching these as well as ensure that the messages are consistent across the team and are in line with the donor requirements.
• Coordinate the organization of awareness campaigns, public outreach programs, and media collaborations to promote sustainability in tourism;
• Utilize digital platforms (website, social media, online forums) to engage project stakeholders and the public;
• Coordinate the production of promotional materials such as brochures, infographics, and video documentaries on sustainable tourism best practices;
• Monitor progress for communications objectives against evaluation targets;
• Select and curate information and articles with high intellectual and educational value to publish on the website for knowledge management;
• Compile research, reports, and lessons learned for knowledge management and sharing;
• Prepare and document showcase stories for story telling or change stories.
