Social Media and Community Management Specialist - Singapore

Long-term contract
Localisation Singapore
No remote
2 yrs of exp.
Posted on 06-06-2024

HMI Institute of Health Sciences Pte Ltd

HMI Institute, a Social Enterprise, is the first dedicated private provider of healthcare training and education in Singapore.

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  • < 15 persons
  • Others
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Key Responsibilities:

Social Media and Community Management:

  • Create, curate, and develop engaging content, including short-form videos, and interactive posts to grow our digital presence (e.g., Facebook, TikTok, Instagram, Telegram).
  • Proactively pursue stories and/ or collaborate with subject matter experts to create content for marketing across our social media and online platform.
  • Develop and implement fun and innovative approaches to engage, raise awareness, and start conversations to grow the community.
  • Moderate and interact with the community to foster positive engagement and build strong relationships with members.
  • Utilize creative strategies to build and strengthen the community, encouraging active participation and support among members.
  • Develop and manage the social media calendar and maintain owned media, including social media and online platform.

Partnership and Collaboration:

  • Establish and nurture a pipeline of partners and collaborations to make a positive impact on the caregiving community.
  • Manage and nurture existing partners and collaborators, ensuring mutually beneficial relationships.

Event Management and Support:

  • Build our community by collaborating with organizations to plan, organize, and manage online and offline event activations.
  • Ensure successful execution of events to engage the community and raise awareness of caregiving and first responders.

Performance Tracking and Analysis:

  • Track and analyze the performance of community initiatives and content to expand its reach within the target audience segment.
  • Utilize insights to refine strategies and improve community engagement.


  • More than two years of proven experience in community management, digital content creation, and end-to-end social media management.
  • Passionate about storytelling and creating engaging content on Facebook, Instagram, TikTok, and YouTube, keeping abreast of audience insights, social media trends, and best practices.
  • Experience in launching community initiatives (e.g., volunteer programs, event series).
  • Independent, self-starter with strong execution skills.
  • Excellent time management with an eye for detail.
  • Strong interpersonal, organizational, and communication skills.

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