Entrepreneurship in the territories: is it the right time?
About the Role:
As HOPE’s Marketing Officer reporting to the Marketing Manager, you’ll play a pivotal role in developing and implementing marketing strategies that drive brand visibility and sales. Your expertise in trade marketing and digital channels will be essential for our success.
Key Responsibilities:
Co-Management of Trade Marketing Initiatives:
- Collaborate with sales teams to identify market trends and opportunities to enhance product visibility and engage consumers through effective in-store marketing.
- Develop and execute trade marketing executional approaches across various channels.
- Analyze competitor activities and consumer behavior to inform trade marketing efforts.
- Co-design impactful point-of-sale materials, displays, and in-store promotions.
Support in Event Management
- Execute marketing initiatives during HOPE organized events with partners, ensuring brand management and visibility.
- Develop event marketing materials and promotional strategies to maximize attendance and engagement during HOPE-organized community events.
- Evaluate event success and gather feedback to improve future events.
Support Digital Marketing Plans:
- Manage and optimize our social media channels (Facebook, Instagram, Tiktok, LinkedIn).
- Use data-driven insights to maximize impressions, engagement rates, and reach.
- Co-create engaging content tailored to each platform, emphasizing visual storytelling.
- Stay informed about social media trends and proactively capitalize on emerging opportunities.
Community Engagement:
- Actively participate in relevant online communities and discussions to promote our brand.
- Proactively monitor social listening and regularly provide on-time feedback to Management, particularly for crisis-related issues.
- Foster community interaction and build relationships with our audience.
