Public Relations Specialist - Quezon City

Long-term contract
Localisation Quezon City, Philippines
No remote
1 yrs of exp.
Posted on 08-07-2024

Human Nature

Gandang Kalikasan, Inc. is behind the brand Human Nature, currently the leading brand of genuinely natural cosmetics and personal/home care products in the country today.

More information
  • Website
  • Unknown
  • Between 50 and 250 employees
  • Others
Impact study
Human Nature did not yet communicate its impact measurement.
Labels and certifications
This structure did not communicate to us the labels or certifications that it was able to obtain.
Read more

As a Public Relations Specialist, you will be responsible for effectively and successfully implementing PR components of the Human Nature brand strategy and its individual category strategies. Her primary role is to draw up and roll out communications plans, activities, and materials, working with relevant key stakeholders while assisting/supporting the PR manager in developing PR strategies. It is expected that this person can :

  • Manage required activities with excellence, timeliness, and needed agility
  • Collect and share insightful and relevant inputs about the current media landscape, target audiences, and influencers/content creators
  • Able to represent the brand and company in a genuine and engaging manner with a natural tendency to build dynamic, fruitful relationships with external stakeholders

Responsibilities:

  • Assist and support the PR manager in PR plan development and execution, preparing press materials, presentations, briefs and documents, results monitoring, and reporting.
  • Support brand activities and messaging through strategic public relations support, including but not limited to:
  • Top tier stories
  • PR “stunts”
  • Influencer partnerships
  • Community and UGC partnerships
  • Ongoing news bureau activities
  • Reactive media management
  • Media and Influencer Events
  • Press kits
  • Ensuring a timely press release schedule and preparing all materials required.
  • Manage day-to-day influencer, journalist, and press requests Content development in r
  • relevant channels
  • Relationship building (Media, Influencers, UGC)
  • Media Planning
  • Assist in drafting statements and monitoring sentiments for Crisis Management
  • End-to-end development, monitoring, and reporting of budgets for events and press kits
Profile

Qualifications:

  • Graduate of a Bachelor’s degree in Marketing, Communications, or any related field.
  • Hands-on experience leading consumer PR campaigns
  • Able to write a brief and develop PR campaigns
  • Skilled in researching, writing, and proofreading
  • Proven ability in successful implementation of PR activities including but not limited to PR events, press release seeding, influencer/community/UGC campaigns
  • With a hunger to learn emerging trends and technologies influencing earned media
  • PR Agency work experience in servicing clients to achieve sustainable high performance is a plus
  • Willing to work onsite in our Quezon City office but with 1-2 days integrated work-from-home set up upon discretion of management