Entrepreneurship in the territories: is it the right time?
Human Nature (Gandang Kalikasan, Inc.), is currently the leading brand of natural & organic cosmetics and personal/home care products in the country today. More than being known for our world-class products, we are primarily a social enterprise driven by the core philosophy of Pro-Philippines, Pro-Poor, and Pro-Environment seeking to inspire more businesses to better serve society. Our products showcase the quality and ingenuity of 100% Philippine-made products and our company operates to bring quality life to the poor.
As a Senior PR Associate, you will be responsible for effectively and successfully implementing PR components of the Human Nature brand strategy and its individual category strategies. Her primary role is to draw up and roll out communications plans, activities, and materials, working with relevant key stakeholders while assisting/supporting the PR manager in developing PR strategies. It is expected that this person can :
- Manage required activities with excellence, timeliness, and needed agility
- Collect and share insightful and relevant inputs about the current media landscape, target audiences, and influencers/content creators
- Able to represent the brand and company in a genuine and engaging manner with a natural tendency to build dynamic, fruitful relationships with external stakeholders
Responsibilities:
- Assist and support the PR manager in PR plan development and execution, preparing press materials, presentations, briefs and documents, results monitoring, and reporting.
- Support brand activities and messaging through strategic public relations support, including but not limited to:
a. Top tier stories
b. PR “stunts”
c. Influencer partnerships
d. Community and UGC partnerships
e. Ongoing news bureau activities
f. Reactive media management
g. Media and Influencer Events
h. Press kits
- Ensuring a timely press release schedule and preparing all materials required.
- Manage day-to-day influencer, journalist, and press requests Content development in r
- relevant channels
- Relationship building (Media, Influencers, UGC)
- Media Planning
- Assist in drafting statements and monitoring sentiments for Crisis Management
- End-to-end development, monitoring, and reporting of budgets for events and press kits
