You will be involved in the day-to-day running of digital campaigns and initiatives which includes:
- Work with Brand Marketing to ideate new marketing campaigns and initiatives
- Assist the team in ideating and executing a content calendar across Facebook, Instagram, LinkedIn, and other new media platforms
- Tracking and analysing content and paid marketing efforts on social media
- Create content and copy for integrated media strategies such as PR, email, video and paid marketing
- Manage and nurture working relationships with ambassadors and Key Opinion Leaders (KOLs)
- Liaise with key brand partners and co-building promotional campaigns
- Support the Marketing team in organising and planning for Intellect’s annual Mental Health Festival
- Partner with B2B Marketing team to organise Intellect’s sponsored booth and entitlements at key HR conferences
- Assist with event marketing for thought leadership events that are self-organised or run with partners
- Test and learn new digital assets on various owned, earned, and paid platforms