Entrepreneurship in the territories: is it the right time?
Responsibilities
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Market Analysis and Strategy: Conduct comprehensive market research to identify trends, patient demographics, competitor activities, and potential areas for growth. Develop strategic marketing communication plans and initiatives based on market insights.
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• Stakeholder Engagement: Build and maintain relationships with key stakeholders including physicians, healthcare professionals, community leaders, and referring institutions. Collaborate with internal departments, public and private organizations to foster a culture of cross-functional teamwork.
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Partnership Development: Identify and pursue partnerships, alliances, and affiliations that enhance our service offerings, expand our patient base, and drive branding and presence growth.
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Service Expansion: Identify opportunities to expand existing services or introduce new services that meet the needs of our patient population. Work closely with clinical and administrative teams to develop and implement marketing communication plans.
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Marketing and Branding: Collaborate with the marketing team to develop and implement marketing campaigns, promotional activities, public relations, events, and branding initiatives. Ensure consistent messaging and positioning to enhance the hospital’s reputation and visibility.
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Performance Monitoring and Reporting: Track key performance indicators (KPIs) related to marketing communications activities, including branding, online and offline presence, online and offline traffic, and market share. Provide regular reports and analysis to supervisor/management.
