Entrepreneurship in the territories: is it the right time?
Responsibilities
- Development of new product category innovation, inclusive the end-to-end process management, follow-up renovation, and or seasonal extensions, and devise innovative roadmap strategies,
- Consumer insight identification, craft brands’ JTBD to develop overarching brand strategies that will lead to robust consumer funnel from awareness, consideration, conversion up to advocacy,
- Day-to-day brand management, incl. market and competition assessment, sales performance review, consumer insight analysis, etc.,
- Cross-functional team collaboration to ensure an integrated approach towards consumers from supply, sales, digital media, creative and online marketplace perspectives,
- Continuous product performance analysis and launch success through holistic 360 review
- Competition monitoring with CI team to capture emerging trends, watch-outs and competitors’ activities
- Continuous review and improve brand category profitability & performance specifications (sales, COGS, margin, etc.)
- Directly reporting to Brand Manager, you’ll be accountable for the whole category end-to-end performance.
