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About the Role

Nurjiwa Foundation is seeking a proactive and results-driven Manager to lead its digital marketing, content and fundraising initiatives. The role is responsible for developing strategies, managing campaigns and budgets, strengthening donor relationships and delivering measurable growth in awareness, engagement and fundraising income. This is a hands-on management role that combines strategic planning with content creation, photography, videography and participation in the Foundation’s events and field activities.

Key Responsibilities

Strategy, Planning & Campaign Management

Develop and implement integrated digital marketing and fundraising plans aligned with the Foundation’s objectives and programme needs.
Establish campaign targets, budgets, timelines and key performance indicators in consultation with management.
Manage the marketing and fundraising calendar, coordinating campaigns, content production, donor outreach and events.
Coordinate relevant departments, programme teams and external service providers to deliver quality work within agreed budgets and timelines.
Review campaign performance and adjust strategies to improve engagement, donation conversion and fundraising income.

Digital Marketing & Content Production

Lead and execute digital marketing activities across social media, the website and email.
Grow the Foundation’s presence on TikTok, Facebook, Instagram and YouTube, and assess opportunities to expand onto new platforms.
Develop content concepts, human-interest storylines, shot plans, scripts and captions that support awareness and fundraising objectives.
Plan and deliver photography and video coverage for all Foundation events and activities, including personally recording videos and taking photographs.
Produce and edit photographs, videos and graphics for campaigns, social media and programme documentation.
Ensure consistent Foundation branding, tone and messaging by working closely with relevant departments and teams.
Manage paid digital campaigns, monitor spending and optimise results within approved budgets.
Oversee community engagement and respond to enquiries, coordinating sensitive matters with the relevant teams.
Support the organisation of and participate in online and offline events to build community relationships and increase brand awareness.

Fundraising & Donor Relationships

Develop and implement fundraising strategies to achieve agreed income targets.
Identify and cultivate relationships with individual donors, corporate sponsors and strategic partners.
Manage donor outreach and follow-up, from initial engagement and proposals to contributions and ongoing relationship development.
Prepare and present fundraising proposals, sponsorship packages and campaign materials.
Develop clear donation appeals and calls to action across digital channels and events.
Coordinate fundraising events and partnership initiatives with internal teams and external stakeholders.
Ensure timely donor acknowledgements, programme updates and impact reports to encourage continued support.

Performance Reporting & Accountability

Monitor reach, engagement, audience growth, content performance, donation conversion and fundraising income.
Prepare regular management reports covering results against targets, budget utilisation, insights and recommended actions.
Use campaign data to identify effective content, channels and fundraising approaches.
Maintain accurate campaign and donor records in coordination with relevant teams.
Ensure published stories and fundraising claims are accurate and respect beneficiary dignity, consent and donor confidentiality.

Profile

Requirements

Diploma or degree in Marketing, Communications, Business or a related field.
Strong strategic planning, project coordination and budget management skills, with the ability to translate objectives into measurable results.
Proven ability to develop and implement fundraising strategies that generate income, supported by examples of campaign outcomes.
Strong understanding of digital marketing, Social Media Optimization (SMO), audience engagement and paid social media campaigns.
Able to interpret social media and fundraising data, prepare performance reports and recommend practical improvements.
Proficient in video editing and basic graphic or content editing using relevant tools such as Adobe Premiere Pro, CapCut, DaVinci Resolve, Canva, Adobe Photoshop or equivalent software.
Able to conceptualise and develop content storylines, shot plans, scripts and captions.
Able to personally capture photographs and record videos for events, community programmes and field assignments. Proficiency with DSLR or mirrorless cameras and related equipment is an advantage.
Strong written and verbal communication skills in Bahasa Malaysia and English, including proposal writing, presentations and donor communications.
Strong relationship-building skills, with the ability to engage donors, sponsors, partners and internal stakeholders.
Able to work independently with minimal supervision, exercise sound judgement and take ownership of agreed targets and deliverables.
Able to manage multiple priorities and deadlines across office duties, content production, fundraising campaigns and events.
Possess a valid driving licence and be able to drive to events, field assignments, content shoots and other Foundation activities.
Be flexible and willing to work both in the office and on-site, including outdoor assignments and occasional events outside regular working hours.

Work Experience

Minimum 5 years of relevant experience in digital marketing, social media, communications or fundraising, including at least 2 years leading projects, campaigns or teams.
Hands-on experience managing social media and audience engagement across Facebook, Instagram, TikTok and YouTube.
Demonstrated experience managing campaigns from planning and budgeting through execution, performance analysis and reporting.
Proven results in fundraising income generation, donor development or sponsorship acquisition.
Experience developing humanitarian, community or social-impact content that communicates human experiences and campaign messages to support fundraising.
Hands-on photography and videography experience covering events, community programmes, field activities or campaigns.
Experience in a foundation, NGO, charity or corporate social responsibility environment is an advantage.

Nurjiwa Foundation / Yayasan Nurjiwa

Empowering marginalized communities through initiatives in welfare, education, spirituality, health, and sustainable infrastructure.

Website
Foundation
Between 50 and 250 employees

Nurjiwa Foundation / Yayasan Nurjiwa did not yet communicate its impact measurement.

This structure did not communicate to us the labels or certifications that it was able to obtain.

Nurjiwa Foundation / Yayasan Nurjiwa

Empowering marginalized communities through initiatives in welfare, education, spirituality, health, and sustainable infrastructure.

Website
Foundation
Between 50 and 250 employees

Nurjiwa Foundation / Yayasan Nurjiwa did not yet communicate its impact measurement.

This structure did not communicate to us the labels or certifications that it was able to obtain.

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