Entrepreneurship in the territories: is it the right time?
Role Objective
We are looking for a Growth Manager (Commercial & Trade Marketing) to lead the design, testing, and scaling of growth and revenue initiatives within Rize’s agritech ecosystem.
This role sits at the intersection of business design, sales, marketing, and experimentation. You will turn innovative ideas into validated, revenue-generating solutions by designing go-to-market strategies, building promotion programs, and activating solutions through sales channels and field operations.
Key Responsibilities
1. Growth Ideation & Business Design
- Identify emerging opportunities and unmet needs across the rice value chain and broader agriculture ecosystem.
- Translate insights into new business concepts, value propositions, and testable growth hypotheses.
- Define customer journeys, pricing structures, packaging, and business models for Rize’s solutions.
2. MVP Development & Market Experimentation
- Lead the end-to-end design and execution of MVPs, pilots, and market tests to validate commercial and operational assumptions.
- Collaborate cross-functionally with product, operations, marketing, partnerships, and finance teams to scope and execute pilots.
- Design experimentation frameworks, define success metrics, and iterate rapidly based on real-world data and customer feedback.
- Engage directly with farmers, cooperatives, distributors, and partners to test usability, adoption, and willingness to pay.
3. Go-to-Market, Sales & Trade Marketing
- Design and execute go-to-market strategies for Rize’s solutions, including pricing, bundling, and promotional mechanics tailored to farmer segments, regions, and seasonal cycles.
- Build and test sales promotion and incentive programs such as seasonal offers, volume-based incentives, loyalty or referral programs, pilot subsidies, and bundled solutions.
- Develop and execute trade marketing and field activation initiatives in close collaboration with sales and field operations teams.
- Translate product and sustainability value propositions into clear sales narratives, playbooks, and activation toolkits for on-ground teams.
- Track and optimize campaign performance using KPIs such as adoption rate, conversion, CAC, retention, and ROI.
4. Iteration, Scaling & Commercial Performance
- Evaluate MVP and campaign outcomes to decide whether to iterate, pivot, or scale initiatives.
- Build business cases and financial models to assess feasibility, scalability, and profitability of new growth initiatives.
- Identify opportunities to cross-sell or upsell additional services, including agri-inputs, financing, and third-party services.
- Support the company’s innovation roadmap and long-term commercial growth strategy aligned with Rize’s sustainability mission.
5. Partnerships & Channel Activation
- Collaborate with cooperatives, agri-input distributors, financial institutions, and other partners to co-create joint promotions and activation programs.
- Design partner incentive schemes, onboarding programs, and sales enablement materials to accelerate adoption through indirect channels.
6. Cross-functional Collaboration & Communication
- Work closely with sales, field operations, product, marketing, partnerships, and finance teams to ensure strong alignment between growth strategy and execution.
- Communicate insights, learnings, and recommendations clearly to leadership and key stakeholders.
