The SMEs Promote Resilience, Inclusion and Innovation Transformation (SPRINT) Project will aim to improve the socio-economic well-being of Ethnic Minority Women working in the agriculture sector
Scope of work:
- Develop a hands-on marketing training material package consisting of (i) a user handbook with templates, (ii) a trainer/coacher guideline with tools, and (iii) training presentations.
- Deliver one three-day marketing ToT for 20 local resource trainers in Yen Bai province.
- Deliver two two-day marketing basic for 70 representatives of selected MSMEs/Coops/Producer groups in the project districts
Education and Knowledge:
• A bachelor’s degree in business administration, marketing, economics, rural development, or a related field.
• Strong understanding of marketing concepts, strategies, and market access mechanisms.
• Familiarity with the socioeconomic context of Yen Bai, particularly issues related to ethnic minority women (EMW), SMEs, and cooperatives. Experience and Skills
• At least 3–5 years of professional experience in marketing, market access, or business development.
• Proven experience working with cooperatives, small and medium enterprises (SMEs), or producer groups in rural areas, especially those focusing on ethnic minority inclusion.
• Experience in organizing and/or delivering training or capacitybuilding activities, particularly in marketing or market access.
• Demonstrated ability to develop or adapt training materials to suit local contexts.
• Strong interpersonal and communication skills, especially in engaging with ethnic minority communities and local stakeholders.
• Ability to explain complex marketing concepts in simple, relatable terms for trainees with varying education levels
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