Duties & Responsibilities
- Clusters Marketing Strategy & Execution
- Develop and implement marketing strategies for each cluster project based on target customer segments.
- Align marketing activities with sales goals to drive product visibility, customer engagement, and sales growth.
- Digital Marketing & Page Management
- Manage Smiling Gecko’s business digital platforms.
- Plan, schedule, and publish consistent content (captions, photos, videos, reels, stories).
- Track engagement performance and optimize content based on insights.
- Engage with online audiences, respond to comments/messages, and support customer inquiries.
- Content Creation
- Create compelling marketing content for all Smiling Gecko Cambodia product lines.
- Coordinate product shooting, editing, and storytelling to showcase brand values and product quality.
- Develop content calendars aligned with seasonal campaigns, promotions, and product launches.
- Product Marketing & Marketing Materials
- Develop marketing materials such as brochures, flyers, menus, catalogues, POSM, and promotional visual assets.
- Prepare product descriptions, benefits, and key marketing messages.
- Support new product launches with integrated marketing communication.
- Offline Activation & Cluster Promotions
- Plan and execute field marketing activities such as sampling, in-store promotions, pop-up booths, and partner activations.
- Collaborate with sales teams to support customer and partner promotions within clusters.
- Ensure strong brand visibility through signage, displays, and merchandising materials.
- Brand Awareness & Engagement
- Strengthen brand identity and visibility across targeted clusters.
- Maintain consistent messaging aligned with Smiling Gecko brand guidelines and ESG values.
- Support partnerships and collaborations that enhance customer reach and market presence.
- Reporting & Performance Analysis
- Prepare weekly and monthly marketing performance reports, including digital analytics and campaign results.
- Monitor competitor activities, consumer behavior, and market trends.
- Provide insights and recommendations to improve marketing effectiveness.
- Track ROI of cluster marketing campaigns.
- Cross-Department Collaboration
- Work closely with Sales, Production, and Logistics teams to ensure alignment and support for marketing activities.
- Provide marketing tools and materials to support the field sales team.
- Coordinate with external vendors (printing, media) as needed.
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