Entrepreneurship in the territories: is it the right time?
Your role
We are seeking an experienced communications professional to lead Wedu’s Marketing & Communications department. They will lead strategic communication initiatives, overseeing a team of creatives to elevate Wedu’s profile, enhance our global reputation, and mobilise gender equity advocates. This role will involve promoting Wedu’s new website, amplifying our new 3-year strategy, and collaborating with media and publicity partners to expand Wedu’s impact on feminist and women’s leadership in South and Southeast Asia.
Strong candidates will possess extensive experience in spearheading PR and brand visibility efforts for diverse audiences, a strong proficiency in strengths-based communications, and a demonstrated commitment to gender equity and feminist values.
Applications will be reviewed on a rolling basis, so we encourage early submissions with a priority deadline of Sunday, 17 March. We are looking to fill this position by May 2024.
Compensation: USD 2,000-2,500/month plus benefits, including flexible working arrangements
Organisational Arrangements: This remote full-time position is being recruited for a two-year, extendable contract. It is open to anyone with the permanent right to work in a country in South or Southeast Asia.
Responsibilities:
Strategic Communications
- Oversee the development and execution of Wedu’s communications and digital content strategy, ensuring measurable success in brand visibility and engagement and getting hands-on if needed
- Lead cross-functional efforts to plan and implement campaigns that achieve programme and organisational objectives
- Develop key messaging and ensure its consistency across all of Wedu’s internal and external communications and aligned with our values, communication guidelines, and brand positioning priorities
- Collaborate with the programmes team and our wider community to curate vibrant content and produce outward-facing learning and thought pieces like impact stories, articles, blogs, and podcasts that capture Wedu’s impact and amplify the voices of the women we serve
- Oversee and promote Wedu’s new website (hosted on Squarespace, migrating from WordPress), collaborating with the web developers to improve usability and design
- Infuse our brand identity throughout the organisation, equipping employees, board members, and community members to become effective ambassadors for Wedu
- Innovate ways for Wedu to further develop a digital presence and brand authority
Team Leadership & Management
- Lead and manage a high-performing MarComms team of an Associate, intern, and freelancers/agencies
- Oversee the execution of Wedu’s digital content strategy translated into social media and email campaigns by the Marketing & Communications Associate
Public Relations & Publicity Partnerships
- Identify and secure opportunities for the Wedu team to speak at conferences, events, workshops, and other PR placements aligned with brand positioning priorities
- Establish relationships with content partners, third-party media, influencers, and other organisations that share similar audiences with Wedu to create media, publicity and fundraising opportunities (e.g. crossposts, joint releases)
Creative Asset Development & Management
- Conceptualise and oversee the creation of content that showcases Wedu’s activities and accomplishments to our key audiences and stakeholders
- Lead the design and production of major brand assets for Wedu’s programmes and fundraising activities, working with agencies/freelancers to commission new assets as well as create assets in-house
