Entrepreneurship in the territories: is it the right time?
About WorldFish
WorldFish is an international research organization working to transform aquatic food systems to reduce hunger, malnutrition, and poverty. It collaborates with international, regional, and national partners to co-develop and deliver scientific innovations, evidence for policy and knowledge to enable equitable and inclusive impact for millions who depend on fish and other aquatic foods for their livelihoods and nutrition. Our work in countries advances progress on multiple 2030 Sustainable Development Goals through science and innovation, with a vision of healthy people, healthy planet and shared prosperity.
About the Position
Social media and campaigns are essential activities of the Communications and Marketing team. They help promote WorldFish's vision, visibility and voice and position it as a trusted partner and source of scientific and cutting-edge expertise, needed to advance its mission and gain buy-in from governments, donors, civil society, private sector and wider stakeholders.
The Communications Specialist - Social media and Campaigns will provide a range of high-quality communications and knowledge sharing services in the following areas of Communications activities, under the guidance of the Communications Manager:
Social Media
- Manage and lead WorldFish's social media presence by strategizing and creating appealing content, including multi-media, to promote blogs, stories, campaigns, events, job advertisements, publications etc., to increase WorldFish's visibility and disseminate its science and outcomes online.
- Develop visual cards using Canva graphics, reels and video bites to promote WorldFish's content on social media.
- Stay updated on trends in social media and emerging storytelling tools and tactics to guide WorldFish's social media strategy.
- Track, analyse, and report on content performance and audience engagement to inform strategy.
Campaigns and International Days
- Work closely with the Communications Manager, leadership and the larger Communications team to develop global campaigns, such as around Climate Change and Malnutrition, including developing messaging for social media, curating relevant stories and publications, designing events at regional and global events and production of related event materials.
- Coordinate with CGIAR and other partners on campaigns, contributing WorldFish's content to partners' channels - social media, newsletters, and websites.
- Align our social media content and messaging with strategic UN Campaigns such as World Oceans Day, World Food Day and World Fisheries Day, etc, through events and social media channels.
Event Planning and Coordination
- Serve as focal person in Communications team for events planning (external and internal), contributing to the conceptualization and coordinating with scientists and project leads on agenda, content preparation and coordination with speakers.
- Develop and maintain events and International Days calendar and identify priorities and mechanisms for engagement in collaboration with the team and scientists.
- Prepare event promotion materials, such as graphic cards with speaker names and event page on the website.
- Lead planning and coordinate WorldFish's monthly knowledge sharing hybrid event, Fish4Thought. This includes working with colleagues to co-develop, shape, and promote the content, agenda, and participation through internal event announcements and channels.
Other Communications Support
- Support Communications Manager in the preparation of WorldFish's external newsletter by curating monthly content and drafting blurbs for blogs, stories and other highlights.
- Provide oversight and support as needed to Communications colleagues in country offices.
Key Responsibilities include:
- Support and guide social media strategy, tools, processes and guidelines for WorldFish.
- Develop high-quality content for varied social media channels and formats (text, graphics and multi-media) with support and in coordination with the communications team to promote research outcomes, impact stories and messages on WorldFish's mission, call to action, and priorities.
- Work closely with the Communications Manager and larger team to help develop campaigns, including social media campaigns, participation in regional and global events and production of related event materials.
- Maintain and promote International Events (calendar) and identify priorities and mechanisms for engagement in collaboration with the team and scientists.
- Serve as the Communication's Team internal focal person to promote social media for internal and external events.
- Support campaign components of major events and conferences, including online promotion, live social media coverage, and post-event follow-up.
- Coordinate with CGIAR and WorldFish partners on events and campaigns.
- Monitor social media metrics and analytics, prepare reports, and propose data-driven adjustments to improve reach, engagement, and effectiveness.
- Take initiative, manage timelines, and work proactively across teams to deliver high-quality content and campaigns, while aligning with team and organizational priorities.
