Entrepreneurship in the territories: is it the right time?
Major Activities
- To be responsible for meeting/exceeding annual net income targets for the designated major account cost-effectively.
- To hold key account responsibility:
- Upkeep of the major accounts database for active engagement and prospecting
- Data entry of information related to major accounts servicing and prospecting
- Exploring new business opportunities with corporations to optimize income
- Familiar with the designated business sector’s economic and business operation environment for effective account management
- Represent the donor in the proposal development process, ensuring clear communication of donor expectations and requirements
- Develop and maintain a retention calendar to upkeep donor engagement activities
- Identify, establish, and manage multi-tier relationships across donor and WWF to ensure a long-term business partnership and achievement of corporate goals
- Build and maintain executive relationships within the designated major accounts
- Lead and manage presentations, proposals, and all other correspondence with corporate partners/prospective corporate partners/donors
- Keep abreast with progress of projects and update corporate donors on the projects funded by them
- Function as the gatekeeper of the legal agreement contract content between WWF and donor on the sponsored project and manage all issues related to the contract
- To work with the conservation department to identify the designated donor’s impact on the environment and/or landscape, and develop a strategy to promote sustainable practices in the donor’s business operations as part of their Corporate Social Responsibility (CSR)/Sustainability initiatives.
- To assist in the development of a corporate engagement system to manage and guide prospecting activities for corporate sponsorship, CSR programmes, and Business & Industry (B&I) engagement.
- To prospect for new corporate and foundation donors, for example through direct mailer campaigns.
- To coordinate with the donor regarding the availability and opportunity for WWF to tap into their channel of distribution for cross-marketing activities that will raise funds and increase WWF brand awareness. Example: provide leads for Individual Fundraising (IF), IHF2F, merchandise, and digital fundraising to prospect from major account customers/employees.
- To train and supervise Executives in the same field of responsibility.
- To assist the Head, Corporate Partnerships as required in meeting non-financial objectives of the Department and addressing problems or possible issues that need attention.
- To enlist the assistance of appropriate persons/organizations such as the SLT and SMT, members of the Board of Trustees, and staff within and outside the department, as well as advertising agencies, for major accounts prospecting and retention.
- To collaborate with all units in the Fundraising Department to publicize and promote the mission, work, and accomplishments of WWF-Malaysia through annual reviews, campaign activities, and corporate liaison.
- To manage the CP CRM database, including the development of monthly income reports.
- To assist and advise the Head, Corporate Partnerships on problems or possible issues that need attention.
- To keep abreast with the portfolio of projects that require funding by working closely with the Head, Corporate Partnerships.
