Roles & responsibilities
- Write, edit, and proofread website copy, blog posts, newsletters, and social media content.
- Collaborate with cross-functional teams to ensure content is on-brand, relevant, engaging and factually accurate.
- Conduct research and analysis on industry trends and target audience needs to inform content development.
- Manage content calendars and ensure content is published on schedule.
- Optimise content for search engines and incorporate SEO best practices.
- Monitor and analyse the performance of content and make recommendations for improvement.
- Collaborate with agencies, graphic designers, videographers, and other creative teams to develop multimedia content.
- Stay up-to-date with content marketing trends and best practices and provide recommendations for improvements to content strategies.