Responsibilities:
- Develop and Implement Branding Strategies: Create and execute comprehensive branding strategies to enhance product visibility and market presence across various channels.
- Oversee Marketing Campaigns: Plan, manage, and optimize both online and offline marketing campaigns to drive engagement and achieve business objectives.
- Analyze Market Trends: Conduct market research and competitive analysis to identify trends, opportunities, and areas for improvement in branding and engagement strategies.
- Coordinate with Creative Teams: Work closely with graphic designers, content creators, and other stakeholders to produce compelling marketing materials and maintain brand consistency.
- Monitor and Report Performance: Track and analyze the performance of marketing initiatives, using data to assess effectiveness and adjust strategies as needed.
- Manage Social Media Presence: Develop and execute social media strategies to enhance online engagement, manage content calendars, and interact with the audience.
- Lead and Mentor Team: Supervise and provide guidance to junior marketing staff, fostering a collaborative environment and ensuring alignment with overall marketing goals.