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About the Role
We're looking for a Head of Communications & Creative to lead Cinch's brand voice, creative output, and communications strategy across both B2C and B2B. This is a senior leadership role for someone who sets direction and raises the bar — building out the brand framework, messaging architecture, and tone of voice, and ensuring everything we put out reflects a consistent, high standard.
You'll lead a small in-house team and work alongside external creative partners to deliver at pace and scale. The role requires someone equally at home shaping strategy and reviewing final creative — someone who can lead a team as effectively as they can write a brief.
This is a high-visibility role with direct exposure to senior leadership across B2C and B2B, including major regional and global partnerships.
What You'll Do
Communications Leadership
- Own Cinch's communications strategy across B2C and B2B — defining what we say, how we say it, and to whom
- Develop and refine messaging pillars, tone of voice, and narrative frameworks that hold consistently across all channels and audiences
- Lead Cinch's media and PR presence; manage relationships with communications agencies and press contacts
- Partner with Product, CX, and Commercial teams to translate business milestones into timely, high-impact communications
Creative Direction
- Set and maintain the creative vision for Cinch across all brand touchpoints — digital, print, video, events, and presentations
- Lead the in-house team and external creative partners to deliver work that meets a consistently high standard
- Provide clear creative direction on all major briefs, ensuring quality and on-brand execution regardless of who produces the work
- Ensure visual and verbal consistency across everything Cinch produces
Brand Strategy
- Strengthen and evolve Cinch's brand identity — including visual language, brand guidelines, and messaging architecture
- Act as the internal brand custodian, setting the framework and maintaining final sign-off on creative output
- Build brand equity through consistent, well-executed communications — not just campaign moments
B2B Communications
- Drive communications for high-stakes B2B partnerships and commercial relationships, including fast-turnaround deliverables for regional and global partners
- Oversee business-facing materials: pitch decks, co-marketing assets, partner announcements, and thought leadership content
- Balance speed and quality in a high-pressure B2B environment where timelines are tight and stakes are high
Team Leadership & Operations
- Lead, develop, and grow a small in-house communications and creative team
- Bring in and manage external agencies and freelancers to supplement in-house capacity where needed
- Establish clear briefing processes, creative workflows, and quality standards across all output
- Manage the communications and creative budget effectively
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