Entrepreneurship in the territories: is it the right time?
Under the direction of the Manager of Publicity and Publications, the Publicity and Publications Officer is responsible for:
- Developing, establishing, and maintaining marketing strategies to promote the mission and vision, services and products of DAS and its subsidiaries. (DAS Family)
- Maintaining professional internal and external relationships that meet company core values and proactively establish and maintain effective working team relationships within the DAS Family.
Duties
Duties include but are not limited to:
Publicity
- Conceptualise, design, and create marketing materials both digitally and in print
- Develop and maintain websites, social media, and other online activities
- Build and maintain an effective database for email Direct Marketing (EDM) campaigns
- Assist with the planning, coordination, and execution of DAS Family events
- Track and analyse “Return of Investment” (ROI) on publicity initiatives
- Create original video content for the promotion of DAS activities and services, with the ability to perform simple video editing
Publications
- Write, edit, and proofread original content for DAS Publications
- Prepare, design, and create resources for printing (e.g., DAS Learning Resources, Brochures)
- Create, design, and develop items for events (e.g., banners, posters, gifts etc.)
Digital Marketing and Social Media:
- Lead and manage social media campaigns across various platforms, ensuring alignment with overall marketing goals.
- Develop, implement, and optimise digital marketing strategies, including SEO, SEM, content marketing, and email marketing.
- Analyse and report on digital marketing performance using analytics tools, providing insights and recommendations to improve ROI and engagement
- Monitor and manage website content to ensure it is optimised for search engines and provides a user-friendly experience.
- Create and manage content calendars for digital platforms, ensuring consistent and engaging messaging.
Administration
- Manage documentation related to Publicity and Publications activities
- Obtain competitive quotes for the purchase of items or services for DAS Family
- Update all work activities quarterly for the DAS Management Report.
- Maintain work request system and produce statistics and analytics
