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About the role

As Content & Growth Manager, you will be the commercial architect behind the launch of our Thai Foundation's donation engine. Moving beyond global brand awareness, your role is to turn our localized visual storytelling into sustainable charitable revenue, building out seamless local Thai giving funnels and driving recurring local support through digital content.

You bring a strong background in digital content channels, story-driven marketing, and people leadership. Whether your experience comes from digital media brands, creative agencies, consumer platforms, or non-profits, you know how to inspire creative teams while optimizing performance. You understand how platform mechanics work (e.g., YouTube Memberships, LINE subscriptions, or social monetization) and how to lead creators to build content that turns casual viewers into loyal, long-term supporters.

Key responsibilities

Team Leadership

Line-manage and lead the Thailand content team establishing a high-performing, collaborative, and creative team culture.
Provide strategic creative direction on video concepts, storytelling, thumbnails, and calls-to-action, bridging the gap between raw storytelling and commercial performance.
Conduct regular 1-on-1s, performance reviews, and creative feedback sessions to mentor team members.
Oversee production workflows, content calendars, and capacity planning, ensuring the team delivers high-quality assets consistently.
Build a supportive, empathetic work environment where creators feel empowered to experiment with new formats while staying aligned with our charitable mission.

Commercial Content Strategy & Monetization

Working with our Head of Growth, you will lead the commercial strategy for all Thai social media channels (YouTube, Facebook, LINE, Instagram, TikTok and X), ensuring content directly drives local revenue to support our charitable mission as our Thai Foundation launches.
Launch, grow, and manage channel monetization and membership mechanics, including YouTube Channel Memberships, recurring supporter tiers, and digital conversion hooks.
Design and execute localized giving campaigns tailored to Thai donor psychology, cultural milestones (e.g., Merit-making/national holidays), and emergency rescue drives.
Build and scale our LINE Official Account (LINE OA) as a primary local conversion and donor retention funnel, utilizing broadcast messaging and direct mobile payment integrations.

Growth Analytics & Revenue Reporting

Build clear data tracking and attribution tactics to understand which content, story arcs, or specific rescue dogs drive revenue and supporter conversion.
Optimize local Thai donation funnels by removing friction and integrating seamless domestic payment gateways
Translate analytics into actionable creative planning
Report weekly on channel growth, revenue performance, donor retention, and audience engagement metrics.

Profile

About you

5+ years of experience building, managing, or monetizing successful digital content channels in Thailand (digital media brand, creative/marketing agency, creator network, consumer platform, or non-profit).
Proven team leadership experience: Demonstrated track record of line-managing, coaching, and developing creative staff.
Deep understanding of digital storytelling and what makes video content convert viewers into active supporters or subscribers.
Proven track record of using data and channel analytics to guide creative direction and grow revenue.
Hands-on experience with the Thai digital payment ecosystem and messaging channels.
Deep understanding of Thai audience/donor behavior and how to tailor digital campaigns to resonate across Thailand.
Native/Bilingual fluency in Thai and professional proficiency in English as this role works closely with global content teams in the UK & US.
Strong empathetic leadership skills with an approachable, supportive management style.

Desirable

Candidates with experience in digital fundraising, subscription-based business models, creator monetization, or performance-driven content strategies will be particularly well suited to this role.
Hands-on experience with video editing software (e.g., Premiere Pro, CapCut) or digital asset design

Happy Doggo

Our mission is to solve the street dog problem worldwide. While sterilization is the best way to do that, we also help the street dogs on Koh Samui and around South East Asia in many other ways.

Website
Nonprofit organization
< 15 persons

Happy Doggo did not yet communicate its impact measurement.

This structure did not communicate to us the labels or certifications that it was able to obtain.

Happy Doggo

Our mission is to solve the street dog problem worldwide. While sterilization is the best way to do that, we also help the street dogs on Koh Samui and around South East Asia in many other ways.

Website
Nonprofit organization
< 15 persons

Happy Doggo did not yet communicate its impact measurement.

This structure did not communicate to us the labels or certifications that it was able to obtain.

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