Key Responsibilities:
Social Media and Community Management:
- Create, curate, and develop engaging content, including short-form videos, and interactive posts to grow our digital presence (e.g., Facebook, TikTok, Instagram, Telegram).
- Proactively pursue stories and/ or collaborate with subject matter experts to create content for marketing across our social media and online platform.
- Develop and implement fun and innovative approaches to engage, raise awareness, and start conversations to grow the community.
- Moderate and interact with the community to foster positive engagement and build strong relationships with members.
- Utilize creative strategies to build and strengthen the community, encouraging active participation and support among members.
- Develop and manage the social media calendar and maintain owned media, including social media and online platform.
Partnership and Collaboration:
- Establish and nurture a pipeline of partners and collaborations to make a positive impact on the caregiving community.
- Manage and nurture existing partners and collaborators, ensuring mutually beneficial relationships.
Event Management and Support:
- Build our community by collaborating with organizations to plan, organize, and manage online and offline event activations.
- Ensure successful execution of events to engage the community and raise awareness of caregiving and first responders.
Performance Tracking and Analysis:
- Track and analyze the performance of community initiatives and content to expand its reach within the target audience segment.
- Utilize insights to refine strategies and improve community engagement.