Description of the mission

The Senior Category Associate assists the Category Manager in the development, implementation, and monitoring/measurement of the assigned category’s game-changing strategy/plan in support of Human Nature’s business and advocacy goals. You will be:

A source of ideas, culled from gathering information and insight into the business, consumer, and competition
Implementing the category strategy and plans in a timely manner
Effectively collaborating with different teams (R&D, supply chain, retail channels, marketing support teams to make your ideas come to life!

Responsibilities:

Implement end-to-end category plans effectively by:

a) Managing multiple project deliverables

b) Conceptualizing and crafting insightful marketing briefs for your category in alignment with the strategy

c) Collaborating and bringing out the best from internal partners in order to deliver excellent and timely work

d) Measuring and assessing activities in order to chart success, learn and re-calibrate

Support the Category Manager in coming up with strategy and plans by

a) Pushing for new ideas relevant to category business and advocacy challenge

b) Sourcing out and helping prepare information and insight into the business, consumer, product and competition that will help direct strategy and plans

Ensure truthfulness and integrity of claims, messages

Scope of marketing work will include :

1. Creation of launch plans for new products; preparing sustained plans for in-line products to cover

a. Brand communications through digital/website, catalogue, PR

b. Retail merchandising (key accounts and direct-selling branches)

c. Consumer activations via promotions, influencer strategy, PR and digital.

2. Preparation of briefs for new product concepts and reformulations; ensuring presentation of consumer need, competitive framework, pricing, forecast and other financial measures

3. Lead re-packaging/re-labeling

4. Quarterly business reviews

Profile

Qualifications:

With minimum 3 years experience in brand/category management for FMCG; personal care a PLUS.
Believes in our advocacies, ideally with personal involvement in some similar advocacies
Experienced in managing marketing projects, most especially a 360-degree launch plan and having contributed to strategy development
Should be able to demonstrate having a creative spirit that enables thinking out-of-the-box, astute analytical skills in assessing brand challenges and excellent project management skills: from conceptualization and implementation, to monitoring and evaluation stages, you have an orientation to both details and results
Solutions-driven; is not easily hampered by roadblocks
Savvy communicator: fluent in oral and written English and can effectively communicate with people of all levels
Can-do attitude: determined and committed not just to start projects well, but to finish with excellence
High sense of initiative and self-motivation: passionate about improving your skills, advancing the business, and uplifting the nation in the process!

Click here to apply

Human Nature

Gandang Kalikasan, Inc. is behind the brand Human Nature, currently the leading brand of genuinely natural cosmetics and personal/home care products in the country today.

Website
Unknown
Between 50 and 250 employees
Others

Human Nature did not yet communicate its impact measurement.

This structure did not communicate to us the labels or certifications that it was able to obtain.

Human Nature

Gandang Kalikasan, Inc. is behind the brand Human Nature, currently the leading brand of genuinely natural cosmetics and personal/home care products in the country today.

Website
Unknown
Between 50 and 250 employees
Others

Human Nature did not yet communicate its impact measurement.

This structure did not communicate to us the labels or certifications that it was able to obtain.

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