Entrepreneurship in the territories: is it the right time?
Since 2012, LightBlue Consulting and The PLEDGE have been at the forefront of sustainability and food waste prevention, working with top-tier clients like Marriott, Hyatt, Accor, GIZ (German Development Agency), and Michelin Guide Thailand across more than 30 countries.
Our passion? Researching, finding and offering the best solutions to make our environments more viable, sustainable and comfortable
Our mission? Train and accompany organizations in integrating circular business models to move towards zero food waste to landfill and low carbon operations.
Our motto? Reconciling sustainability with business excellence.
We're committed to what we do, and we're looking for equally committed people to join our young, dynamic team.
Key Responsibilities
- Develop & Execute Digital Strategy: Plan, launch, and optimize digital marketing initiatives across channels, primarily Meta (Facebook Instagram), LinkedIn, and email marketing (MailerLite).
- Content & Campaign Management: Create compelling visual and written content using Canva and manage posting schedules that align with brand goals and voice.
- Community & Brand Engagement: Drive engagement, grow our online community, and help position our brands as a thought leader in the food waste and hospitality sustainability space.
- Website Management: Update and maintain our WordPress website, track performance via Google Analytics, and suggest improvements based on user behavior.
- AI-Enhanced Efficiency: Integrate AI tools (like ChatGPT, Perplexity, Canva Magic Studio, etc.) into content production, reporting, and campaign planning to save time and boost results.
- Reporting & Optimization: Monitor KPIs across digital platforms, produce monthly performance reports, and recommend improvements based on insights.
- Cross-Team Collaboration: Work closely with our consultants, designers, and leadership to align messaging and marketing efforts globally.
