Entrepreneurship in the territories: is it the right time?
Summary of Job:
The Assistant Manager (Social Media & Communications) leads Make-A-Wish Singapore’s social media strategy, digital storytelling, and content production to strengthen brand visibility, deepen audience engagement, and drive fundraising outcomes. This role requires strong creative judgment, platform fluency, and the ability to translate organisational priorities into compelling narratives that resonate with diverse audiences.
1. Key Responsibility Areas
Social Media Strategy & Content Development
- Develop and execute a cohesive social media strategy across platforms (Instagram, Facebook, LinkedIn, YouTube) to grow reach, engagement, and conversion.
- Produce high-quality, on-brand content including copy, visuals, short-form videos, reels, and stories.
- Craft strong, emotionally resonant storytelling, particularly around wish journeys, donor impact, volunteers, and campaigns.
- Manage a consistent content calendar aligned with organisational priorities and timelines.
Strengthen Brand Narrative & Storytelling
- Shape and maintain a clear narrative voice that reflects Make-A-Wish Singapore’s mission and values.
- Oversee end-to-end storytelling for wishes, events, and campaigns, from interviews and scripting to editing and publishing.
- Work cross-functionally with other departments to surface stories responsibly and sensitively.
Support Wider Communications & Fundraising Efforts
- Support integrated campaigns, press materials, fundraising collateral, and donor communications.
- Assist in developing digital engagement strategies to increase sign-ups, donations, and volunteer interest.
- Provide on-site support for key events, including live coverage and content capture.
- Oversee the training, coordination, and deployment of Communications volunteers.
Monitor Performance & Optimise for Growth
- Track and analyse performance metrics, including reach, click-through, conversions, sentiment, and audience insights.
- Use data to continually refine content, platform mix, and posting strategies.
- Produce monthly dashboards and insights for internal teams and committees.
Manage Digital Assets & Creative Production
- Oversee visual standards, brand consistency, and content quality across all digital channels.
- Coordinate photography/videography needs for wishes, events, and campaigns.
- Design creatives (posters, graphics, EDM visuals) as required.
Governance & Administration
- Maintain organised digital asset libraries, content documentation, and approvals.
- Ensure all communication materials follow branding, privacy, and child-safeguarding guidelines.
- Manage vendor relationships (photographers, agencies, editors) where needed.
