Entrepreneurship in the territories: is it the right time?
This job is with Braze, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity - inside and outside our organization.
To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.
If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.
What You’ll Do
- Act as an extension of the Corporate Marketing team in the APAC region as needed, with primary responsibility for PR/media relations, content marketing, customer advocacy/community management, and ad hoc global event support
- Provide regional support and PR guidance to the regional teams on brand management, crisis management, reviewing press materials, adapting global content, supporting customer advocacy efforts, providing on-ground support for events, etc.
- Developing and editing news releases, speeches, contributed articles, briefing documents, and other press materials
- Craft a regional PR and content plan, including budgets, timelines, etc., aligning with both global corporate team leaders and regional leaders on key needs and opportunities
- Identify key messages and leverage a variety of earned and owned channels to maximize the company’s brand exposure through interviews, editorials, blogs, long-form content assets etc.
- Craft messages, talking points and presentations for regional senior management for key events - both Braze and third-party events
- Manage media inquiries and interview requests and pitch stories to the media
- Identify regional PR/media opportunities, and opportunities to tell customer stories, including case studies, customer media stories, etc.
- Share relevant news announcements and article write-ups across the organization and regional team
- Support crisis communications and drive issues management as needed for the region
