Entrepreneurship in the territories: is it the right time?
About the Role
This role is a high-performing, fast-paced position within a Fortune 500 company. As the Sustainable1 Demand Generation & Event Coordinator for ASEAN, you'll play a key role in building brand awareness, driving lead generation, and supporting our commercial goals. You'll work closely with a dynamic team to develop and execute impactful marketing campaigns across various channels, including digital, social media, events, and webinars.
Responsibilities:
- Demand Generation: Develop and implement the annual demand generation plan for the ASEAN region.
- Event Management: Collaborate with the events team to create and execute a virtual and in-person event program, including webinars, roundtables, and conferences.
- Campaign Development & Management: Develop and execute multi-channel, thematic, and persona-based campaigns that span digital, social, events, and webinars.
- Content Creation: Produce engaging content for web, advertising copy, social media (especially LinkedIn), video content, and email campaigns aligned with the business' ESG growth strategy.
- Sales Enablement: Develop localized materials to help commercial teams communicate the value proposition of ESG products and support the selling process.
- Cross-Functional Collaboration: Work with marketing and functional teams across S&P Global to deliver successful sustainability marketing activities.
- Performance Measurement: Analyze and measure campaign performance to maximize reach and effectiveness.
