Entrepreneurship in the territories: is it the right time?
Role: Marketing Communications (Senior Associate)
Start Date: Immediate
Employment Type: Full time, 1-year contract (renewable)
Location: Kuala Lumpur (hybrid/ remote arrangements are negotiable)
Edvolution Enterprise is seeking a skilled and dedicated Marketing Communications Senior Associate who is passionate about our mission and our work to join the Brand & Marketing team.
You will play a crucial role in getting the word out about Edvolutionâs programmes, services, and areas of impact within the local and regional education sector. You will also have the opportunity to influence narratives and conversations about education issues, while honing your insight and understanding of the sector through engaging with stakeholders at multiple levels.
Your core responsibilities will include managing Edvolutionâs social media channels, running strategic digital marketing campaigns, and producing engaging content for Edvolutionâs website, newsletter, and print materials. In addition to experience in marketing and/or communications functions, we are looking for candidates who possess a keen understanding or interest in the education sector, including sensitivity towards current issues and challenges affecting our schools, teachers, and students.
Hybrid and remote work arrangements are possible, subject to discussion. Occasionally, the Marketing Communications Senior Associate may be required to attend meetings in Kuala Lumpur, Penang, or travel as needed.
đ» Key Responsibilities
1) Managing Edvolutionâs social media channels
- Manage the planning and delivery of regular content updates on Edvolutionâs social media channels (including newsletter and blog) to grow follower base and engagement.
- Conduct regular analyses of Edvolutionâs audiences and historical performance to identify trends and insights.
- Coordinate monthly discussions to evaluate social media performance and to identify opportunities and challenges.
- Ensure Edvolutionâs social media channels are up-to-date and well-presented, responding to enquiries and comments in a timely manner.
- Consult and liaise professionally with vendors, colleagues and external stakeholders, including funders and government officers, as necessary for social media deliverables.
2) Running engaging digital marketing campaigns
- Research and present integrated strategies and campaign ideas for Edvolutionâs digital channels (including social media, newsletter, website, messaging groups, etc.) to drive awareness, interest, and engagement among target audiences.
- Lead, manage, and monitor the delivery of digital marketing campaigns to achieve defined marketing goals.
- Conduct consumer research to enrich insight and understanding of specific audience groups, including demographic and psychographic analysis.
- Ideate and participate in discussions with colleagues to develop key messaging for Edvolutionâs various programmes and projects.
3) Producing engaging content
- Produce short and long-form written content for Edvolutionâs website, blog, newsletter, print materials, and other marketing collaterals in English and/or Bahasa Melayu.
- Manage and support the production of visual assets, including providing direction on look & feel, copy and artwork, in collaboration with graphic designers and video editors.
- Support with the logistics and production of print collaterals, including brochures, report booklets, leaflets, and other branded collaterals.
4) Supporting the brand & marketing function
- Support the Brand and Marketing Lead, where necessary, on other projects:
- Event planning & coordination
- Media engagement
- Brand strategy
- Providing marketing support to other teams
